diff --git a/docs/content/https/acme.md b/docs/content/https/acme.md
index d3fc20997..7d942b1a2 100644
--- a/docs/content/https/acme.md
+++ b/docs/content/https/acme.md
@@ -11,7 +11,11 @@ Automatic HTTPS
 You can configure Traefik to use an ACME provider (like Let's Encrypt) for automatic certificate generation.
 
 !!! warning "Let's Encrypt and Rate Limiting"
-    Note that Let's Encrypt API has [rate limiting](https://letsencrypt.org/docs/rate-limits).
+    Note that Let's Encrypt API has [rate limiting](https://letsencrypt.org/docs/rate-limits). These last up to __one week__, and can not be overridden.
+    
+    When running Traefik in a container this file should be persisted across restarts. 
+    If Traefik requests new certificates each time it starts up, a crash-looping container can quickly reach Let's Encrypt's ratelimits.
+    To configure where certificates are stored, please take a look at the [storage](#storage) configuration.
 
     Use Let's Encrypt staging server with the [`caServer`](#caserver) configuration option
     when experimenting to avoid hitting this limit too fast.