diff --git a/.travis.yml b/.travis.yml
index 0283510d6..48d6749f2 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -24,9 +24,9 @@ script:
   - make image
 
 after_success:
-  if ([ "$TRAVIS_BRANCH" == "master" ] || [ ! -z "$TRAVIS_TAG" ]) &&
-      [ "$TRAVIS_PULL_REQUEST" == "false" ]; then
-    script/deploy.sh
+  if ([ "$TRAVIS_BRANCH" = "master" ] || [ ! -z "$TRAVIS_TAG" ]) && [ "$TRAVIS_PULL_REQUEST" = "false" ]; then
+    echo "Deploying"
+    make deploy
   else
     echo "Skipping deploy"
   fi
diff --git a/Makefile b/Makefile
index 790204f44..2d4acdacb 100644
--- a/Makefile
+++ b/Makefile
@@ -88,3 +88,6 @@ lint:
 
 fmt:
 	gofmt -s -l -w $(SRCS)
+
+deploy:
+	./script/deploy.sh
diff --git a/script/deploy.sh b/script/deploy.sh
old mode 100644
new mode 100755
index a9b22276a..e47c9caa2
--- a/script/deploy.sh
+++ b/script/deploy.sh
@@ -1,6 +1,13 @@
 #!/bin/sh
 set -e
 
+if ([ "$TRAVIS_BRANCH" = "master" ] || [ ! -z "$TRAVIS_TAG" ]) && [ "$TRAVIS_PULL_REQUEST" = "false" ]; then
+  echo "Deploying"
+else
+  echo "Skipping deploy"
+  exit 0
+fi
+
 curl -LO https://github.com/tcnksm/ghr/releases/download/pre-release/linux_amd64.zip
 unzip -q linux_amd64.zip
 sudo mv grh /usr/bin/ghr