diff --git a/Makefile b/Makefile
index 0003cdb21..0fec42078 100644
--- a/Makefile
+++ b/Makefile
@@ -13,7 +13,7 @@ SRCS = $(shell git ls-files '*.go' | grep -v '^external/')
 BIND_DIR := "dist"
 TRAEFIK_MOUNT := -v "$(CURDIR)/$(BIND_DIR):/go/src/github.com/containous/traefik/$(BIND_DIR)"
 
-GIT_BRANCH := $(shell git rev-parse --abbrev-ref HEAD 2>/dev/null)
+GIT_BRANCH := $(subst heads/,,$(shell git rev-parse --abbrev-ref HEAD 2>/dev/null))
 TRAEFIK_DEV_IMAGE := traefik-dev$(if $(GIT_BRANCH),:$(GIT_BRANCH))
 REPONAME := $(shell echo $(REPO) | tr '[:upper:]' '[:lower:]')
 TRAEFIK_IMAGE := $(if $(REPONAME),$(REPONAME),"containous/traefik")