diff --git a/autogen/gentemplates/gen.go b/autogen/gentemplates/gen.go
index 35c00fae6..a8e76b5a3 100644
--- a/autogen/gentemplates/gen.go
+++ b/autogen/gentemplates/gen.go
@@ -532,7 +532,7 @@ var _templatesKvTmpl = []byte(`{{$frontends := List .Prefix "/frontends/" }}
     sticky = {{ getSticky . }}
     {{if hasStickinessLabel $backend}}
     [backends."{{$backendName}}".loadBalancer.stickiness]
-      cookieName = {{getStickinessCookieName $backend}}
+      cookieName = "{{getStickinessCookieName $backend}}"
     {{end}}
 {{end}}
 
diff --git a/templates/kv.tmpl b/templates/kv.tmpl
index 09b04b683..08d353016 100644
--- a/templates/kv.tmpl
+++ b/templates/kv.tmpl
@@ -20,7 +20,7 @@
     sticky = {{ getSticky . }}
     {{if hasStickinessLabel $backend}}
     [backends."{{$backendName}}".loadBalancer.stickiness]
-      cookieName = {{getStickinessCookieName $backend}}
+      cookieName = "{{getStickinessCookieName $backend}}"
     {{end}}
 {{end}}