diff --git a/cmd/configuration.go b/cmd/configuration.go
index 702600659..1d758c7ae 100644
--- a/cmd/configuration.go
+++ b/cmd/configuration.go
@@ -155,6 +155,7 @@ func NewTraefikDefaultPointersConfiguration() *TraefikConfiguration {
 	defaultDocker.Endpoint = "unix:///var/run/docker.sock"
 	defaultDocker.SwarmMode = false
 	defaultDocker.SwarmModeRefreshSeconds = 15
+	defaultDocker.DefaultRule = docker.DefaultTemplateRule
 
 	// default Rest
 	var defaultRest rest.Provider
diff --git a/integration/docker_compose_test.go b/integration/docker_compose_test.go
index 459ed2a17..e6dfd3e90 100644
--- a/integration/docker_compose_test.go
+++ b/integration/docker_compose_test.go
@@ -40,7 +40,14 @@ func (s *DockerComposeSuite) TestComposeScale(c *check.C) {
 
 	s.composeProject.Scale(c, composeService, serviceCount)
 
-	file := s.adaptFileForHost(c, "fixtures/docker/minimal.toml")
+	tempObjects := struct {
+		DockerHost  string
+		DefaultRule string
+	}{
+		DockerHost:  s.getDockerHost(),
+		DefaultRule: "Host:{{ normalize .Name }}.docker.localhost",
+	}
+	file := s.adaptFile(c, "fixtures/docker/minimal.toml", tempObjects)
 	defer os.Remove(file)
 
 	cmd, display := s.traefikCmd(withConfigFile(file))
diff --git a/integration/docker_test.go b/integration/docker_test.go
index 6bd2e1520..ac421eb82 100644
--- a/integration/docker_test.go
+++ b/integration/docker_test.go
@@ -79,11 +79,19 @@ func (s *DockerSuite) SetUpSuite(c *check.C) {
 }
 
 func (s *DockerSuite) TearDownTest(c *check.C) {
-	s.project.Clean(c, os.Getenv("CIRCLECI") != "")
+	s.project.Clean(c, os.Getenv("CIRCLECI") != "") // FIXME
 }
 
 func (s *DockerSuite) TestSimpleConfiguration(c *check.C) {
-	file := s.adaptFileForHost(c, "fixtures/docker/simple.toml")
+	tempObjects := struct {
+		DockerHost  string
+		DefaultRule string
+	}{
+		DockerHost:  s.getDockerHost(),
+		DefaultRule: "Host:{{ normalize .Name }}.docker.localhost",
+	}
+
+	file := s.adaptFile(c, "fixtures/docker/simple.toml", tempObjects)
 	defer os.Remove(file)
 
 	cmd, display := s.traefikCmd(withConfigFile(file))
@@ -99,7 +107,15 @@ func (s *DockerSuite) TestSimpleConfiguration(c *check.C) {
 }
 
 func (s *DockerSuite) TestDefaultDockerContainers(c *check.C) {
-	file := s.adaptFileForHost(c, "fixtures/docker/simple.toml")
+	tempObjects := struct {
+		DockerHost  string
+		DefaultRule string
+	}{
+		DockerHost:  s.getDockerHost(),
+		DefaultRule: "Host:{{ normalize .Name }}.docker.localhost",
+	}
+
+	file := s.adaptFile(c, "fixtures/docker/simple.toml", tempObjects)
 	defer os.Remove(file)
 
 	name := s.startContainer(c, "swarm:1.0.0", "manage", "token://blablabla")
@@ -129,7 +145,15 @@ func (s *DockerSuite) TestDefaultDockerContainers(c *check.C) {
 }
 
 func (s *DockerSuite) TestDockerContainersWithLabels(c *check.C) {
-	file := s.adaptFileForHost(c, "fixtures/docker/simple.toml")
+	tempObjects := struct {
+		DockerHost  string
+		DefaultRule string
+	}{
+		DockerHost:  s.getDockerHost(),
+		DefaultRule: "Host:{{ normalize .Name }}.docker.localhost",
+	}
+
+	file := s.adaptFile(c, "fixtures/docker/simple.toml", tempObjects)
 	defer os.Remove(file)
 
 	// Start a container with some labels
@@ -177,7 +201,15 @@ func (s *DockerSuite) TestDockerContainersWithLabels(c *check.C) {
 }
 
 func (s *DockerSuite) TestDockerContainersWithOneMissingLabels(c *check.C) {
-	file := s.adaptFileForHost(c, "fixtures/docker/simple.toml")
+	tempObjects := struct {
+		DockerHost  string
+		DefaultRule string
+	}{
+		DockerHost:  s.getDockerHost(),
+		DefaultRule: "Host:{{ normalize .Name }}.docker.localhost",
+	}
+
+	file := s.adaptFile(c, "fixtures/docker/simple.toml", tempObjects)
 	defer os.Remove(file)
 
 	// Start a container with some labels
@@ -199,13 +231,21 @@ func (s *DockerSuite) TestDockerContainersWithOneMissingLabels(c *check.C) {
 
 	// FIXME Need to wait than 500 milliseconds more (for swarm or traefik to boot up ?)
 	// TODO validate : run on 80
-	// Expected a 404 as we did not comfigure anything
+	// Expected a 404 as we did not configure anything
 	err = try.Request(req, 1500*time.Millisecond, try.StatusCodeIs(http.StatusNotFound))
 	c.Assert(err, checker.IsNil)
 }
 
 func (s *DockerSuite) TestRestartDockerContainers(c *check.C) {
-	file := s.adaptFileForHost(c, "fixtures/docker/simple.toml")
+	tempObjects := struct {
+		DockerHost  string
+		DefaultRule string
+	}{
+		DockerHost:  s.getDockerHost(),
+		DefaultRule: "Host:{{ normalize .Name }}.docker.localhost",
+	}
+
+	file := s.adaptFile(c, "fixtures/docker/simple.toml", tempObjects)
 	defer os.Remove(file)
 
 	// Start a container with some labels
diff --git a/integration/error_pages_test.go b/integration/error_pages_test.go
index b25c81ad9..b321b909f 100644
--- a/integration/error_pages_test.go
+++ b/integration/error_pages_test.go
@@ -26,7 +26,6 @@ func (s *ErrorPagesSuite) SetUpSuite(c *check.C) {
 }
 
 func (s *ErrorPagesSuite) TestSimpleConfiguration(c *check.C) {
-
 	file := s.adaptFile(c, "fixtures/error_pages/simple.toml", struct {
 		Server1 string
 		Server2 string
diff --git a/integration/fixtures/access_log_config.toml b/integration/fixtures/access_log_config.toml
index 4d5d94c66..868097f3e 100644
--- a/integration/fixtures/access_log_config.toml
+++ b/integration/fixtures/access_log_config.toml
@@ -25,5 +25,5 @@ checkNewVersion = false
 [providers]
    [providers.docker]
      exposedByDefault = false
-     domain = "docker.local"
+     defaultRule = "{{ normalize .Name }}.docker.local"
      watch = true
diff --git a/integration/fixtures/docker/minimal.toml b/integration/fixtures/docker/minimal.toml
index 1131541fc..18c411d91 100644
--- a/integration/fixtures/docker/minimal.toml
+++ b/integration/fixtures/docker/minimal.toml
@@ -10,6 +10,6 @@ logLevel = "DEBUG"
 
 [providers]
    [providers.docker]
-      endpoint = "{{.DockerHost}}"
-      domain = "docker.localhost"
+      endpoint = "{{ .DockerHost }}"
+      defaultRule = "{{ .DefaultRule }}"
       exposedByDefault = false
diff --git a/integration/fixtures/docker/simple.toml b/integration/fixtures/docker/simple.toml
index ab3177f4f..c880f6daa 100644
--- a/integration/fixtures/docker/simple.toml
+++ b/integration/fixtures/docker/simple.toml
@@ -9,6 +9,6 @@ logLevel = "DEBUG"
 
 [providers]
    [providers.docker]
-       endpoint = "{{.DockerHost}}"
-       domain = "docker.localhost"
+      endpoint = "{{ .DockerHost }}"
+      defaultRule = "{{ .DefaultRule }}"
        exposedByDefault = true
diff --git a/integration/fixtures/error_pages/error.toml b/integration/fixtures/error_pages/error.toml
index 6989048c4..d8dd776d8 100644
--- a/integration/fixtures/error_pages/error.toml
+++ b/integration/fixtures/error_pages/error.toml
@@ -10,11 +10,9 @@ logLevel = "DEBUG"
 
 [routers]
   [routers.router1]
-      middlewares = ["error"]
-      service = "service1"
-
-  [routers.router1.routes.test_1]
-      rule = "Host:test.local"
+    rule = "Host:test.local"
+    service = "service1"
+    middlewares = ["error"]
 
 [middlewares]
     [middlewares.error.errors]
diff --git a/integration/fixtures/error_pages/simple.toml b/integration/fixtures/error_pages/simple.toml
index fbabe4273..ae3747ac5 100644
--- a/integration/fixtures/error_pages/simple.toml
+++ b/integration/fixtures/error_pages/simple.toml
@@ -10,11 +10,9 @@ logLevel = "DEBUG"
 
 [routers]
   [routers.router1]
-      middlewares = ["error"]
-      service = "service1"
-
-  [routers.router1.routes.test_1]
       rule = "Host:test.local"
+      service = "service1"
+      middlewares = ["error"]
 
 [middlewares]
     [middlewares.error.errors]
diff --git a/integration/fixtures/simple_hostresolver.toml b/integration/fixtures/simple_hostresolver.toml
index 57d029a84..5af67b98d 100644
--- a/integration/fixtures/simple_hostresolver.toml
+++ b/integration/fixtures/simple_hostresolver.toml
@@ -10,7 +10,7 @@ logLevel = "DEBUG"
 [providers]
    [providers.docker]
       exposedByDefault = false
-      domain = "docker.local"
+      defaultRule = "{{ normalize .Name }}.docker.local"
       watch = true
 
 [hostResolver]
diff --git a/integration/fixtures/traefik_log_config.toml b/integration/fixtures/traefik_log_config.toml
index 764687b44..4cf560609 100644
--- a/integration/fixtures/traefik_log_config.toml
+++ b/integration/fixtures/traefik_log_config.toml
@@ -21,5 +21,5 @@ checkNewVersion = false
 [providers]
    [providers.docker]
      exposedByDefault = false
-     domain = "docker.local"
+     defaultRule = "{{ normalize .Name }}.docker.local"
      watch = true
diff --git a/integration/integration_test.go b/integration/integration_test.go
index f6a1bb93f..ae09fb392 100644
--- a/integration/integration_test.go
+++ b/integration/integration_test.go
@@ -142,14 +142,13 @@ func (s *BaseSuite) displayTraefikLog(c *check.C, output *bytes.Buffer) {
 	}
 }
 
-func (s *BaseSuite) adaptFileForHost(c *check.C, path string) string {
+func (s *BaseSuite) getDockerHost() string {
 	dockerHost := os.Getenv("DOCKER_HOST")
 	if dockerHost == "" {
 		// Default docker socket
 		dockerHost = "unix:///var/run/docker.sock"
 	}
-	tempObjects := struct{ DockerHost string }{dockerHost}
-	return s.adaptFile(c, path, tempObjects)
+	return dockerHost
 }
 
 func (s *BaseSuite) adaptFile(c *check.C, path string, tempObjects interface{}) string {
diff --git a/provider/base_provider.go b/provider/base_provider.go
index 30359ecaf..e143a9b52 100644
--- a/provider/base_provider.go
+++ b/provider/base_provider.go
@@ -5,7 +5,6 @@ import (
 	"io/ioutil"
 	"strings"
 	"text/template"
-	"unicode"
 
 	"github.com/BurntSushi/toml"
 	"github.com/Masterminds/sprig"
@@ -48,15 +47,6 @@ func (p *BaseProvider) MatchConstraints(tags []string) (bool, *types.Constraint)
 	return true, nil
 }
 
-// GetConfiguration returns the provider configuration from default template (file or content) or overrode template file.
-func (p *BaseProvider) GetConfiguration(defaultTemplate string, funcMap template.FuncMap, templateObjects interface{}) (*config.Configuration, error) {
-	tmplContent, err := p.getTemplateContent(defaultTemplate)
-	if err != nil {
-		return nil, err
-	}
-	return p.CreateConfiguration(tmplContent, funcMap, templateObjects)
-}
-
 // CreateConfiguration creates a provider configuration from content using templating.
 func (p *BaseProvider) CreateConfiguration(tmplContent string, funcMap template.FuncMap, templateObjects interface{}) (*config.Configuration, error) {
 	var defaultFuncMap = sprig.TxtFuncMap()
@@ -121,20 +111,3 @@ func (p *BaseProvider) getTemplateContent(defaultTemplateFile string) (string, e
 func split(sep, s string) []string {
 	return strings.Split(s, sep)
 }
-
-// Normalize transforms a string that work with the rest of traefik.
-// Replace '.' with '-' in quoted keys because of this issue https://github.com/BurntSushi/toml/issues/78
-func Normalize(name string) string {
-	fargs := func(c rune) bool {
-		return !unicode.IsLetter(c) && !unicode.IsNumber(c)
-	}
-	// get function
-	return strings.Join(strings.FieldsFunc(name, fargs), "-")
-}
-
-// ReverseStringSlice inverts the order of the given slice of string.
-func ReverseStringSlice(slice *[]string) {
-	for i, j := 0, len(*slice)-1; i < j; i, j = i+1, j-1 {
-		(*slice)[i], (*slice)[j] = (*slice)[j], (*slice)[i]
-	}
-}
diff --git a/provider/configuration.go b/provider/configuration.go
index 499df13bf..f41bb37a4 100644
--- a/provider/configuration.go
+++ b/provider/configuration.go
@@ -1,10 +1,15 @@
 package provider
 
 import (
+	"bytes"
 	"context"
 	"reflect"
 	"sort"
+	"strings"
+	"text/template"
+	"unicode"
 
+	"github.com/Masterminds/sprig"
 	"github.com/containous/traefik/config"
 	"github.com/containous/traefik/log"
 )
@@ -113,3 +118,70 @@ func AddMiddleware(configuration *config.Configuration, middlewareName string, m
 
 	return reflect.DeepEqual(configuration.Middlewares[middlewareName], middleware)
 }
+
+// MakeDefaultRuleTemplate Creates the default rule template.
+func MakeDefaultRuleTemplate(defaultRule string, funcMap template.FuncMap) (*template.Template, error) {
+	defaultFuncMap := sprig.TxtFuncMap()
+	defaultFuncMap["normalize"] = Normalize
+
+	for k, fn := range funcMap {
+		defaultFuncMap[k] = fn
+	}
+
+	return template.New("defaultRule").Funcs(defaultFuncMap).Parse(defaultRule)
+}
+
+// BuildRouterConfiguration Builds a router configuration.
+func BuildRouterConfiguration(ctx context.Context, configuration *config.Configuration, defaultRouterName string, defaultRuleTpl *template.Template, model interface{}) {
+	logger := log.FromContext(ctx)
+
+	if len(configuration.Routers) == 0 {
+		if len(configuration.Services) > 1 {
+			log.FromContext(ctx).Info("Could not create a router for the container: too many services")
+		} else {
+			configuration.Routers = make(map[string]*config.Router)
+			configuration.Routers[defaultRouterName] = &config.Router{}
+		}
+	}
+
+	for routerName, router := range configuration.Routers {
+		loggerRouter := logger.WithField(log.RouterName, routerName)
+		if len(router.Rule) == 0 {
+			writer := &bytes.Buffer{}
+			if err := defaultRuleTpl.Execute(writer, model); err != nil {
+				loggerRouter.Errorf("Error while parsing default rule: %v", err)
+				delete(configuration.Routers, routerName)
+				continue
+			}
+
+			router.Rule = writer.String()
+			if len(router.Rule) == 0 {
+				loggerRouter.Error("Undefined rule")
+				delete(configuration.Routers, routerName)
+				continue
+			}
+		}
+
+		if len(router.Service) == 0 {
+			if len(configuration.Services) > 1 {
+				delete(configuration.Routers, routerName)
+				loggerRouter.
+					Error("Could not define the service name for the router: too many services")
+				continue
+			}
+
+			for serviceName := range configuration.Services {
+				router.Service = serviceName
+			}
+		}
+	}
+}
+
+// Normalize Replace all special chars with `-`.
+func Normalize(name string) string {
+	fargs := func(c rune) bool {
+		return !unicode.IsLetter(c) && !unicode.IsNumber(c)
+	}
+	// get function
+	return strings.Join(strings.FieldsFunc(name, fargs), "-")
+}
diff --git a/provider/docker/config.go b/provider/docker/config.go
index 54279cdb3..95c12f3c0 100644
--- a/provider/docker/config.go
+++ b/provider/docker/config.go
@@ -39,7 +39,17 @@ func (p *Provider) buildConfiguration(ctx context.Context, containersInspected [
 			continue
 		}
 
-		p.buildRouterConfiguration(ctxContainer, container, confFromLabel)
+		serviceName := getServiceName(container)
+
+		model := struct {
+			Name   string
+			Labels map[string]string
+		}{
+			Name:   serviceName,
+			Labels: container.Labels,
+		}
+
+		provider.BuildRouterConfiguration(ctx, confFromLabel, serviceName, p.defaultRuleTpl, model)
 
 		configurations[containerName] = confFromLabel
 	}
@@ -69,39 +79,6 @@ func (p *Provider) buildServiceConfiguration(ctx context.Context, container dock
 	return nil
 }
 
-func (p *Provider) buildRouterConfiguration(ctx context.Context, container dockerData, configuration *config.Configuration) {
-	logger := log.FromContext(ctx)
-	serviceName := getServiceName(container)
-
-	if len(configuration.Routers) == 0 {
-		if len(configuration.Services) > 1 {
-			logger.Info("could not create a router for the container: too many services")
-		} else {
-			configuration.Routers = make(map[string]*config.Router)
-			configuration.Routers[serviceName] = &config.Router{}
-		}
-	}
-
-	for routerName, router := range configuration.Routers {
-		if router.Rule == "" {
-			router.Rule = "Host:" + getSubDomain(serviceName) + "." + container.ExtraConf.Domain
-		}
-
-		if router.Service == "" {
-			if len(configuration.Services) > 1 {
-				delete(configuration.Routers, routerName)
-				logger.WithField(log.RouterName, routerName).
-					Error("Could not define the service name for the router: too many services")
-				continue
-			}
-
-			for serviceName := range configuration.Services {
-				router.Service = serviceName
-			}
-		}
-	}
-}
-
 func (p *Provider) keepContainer(ctx context.Context, container dockerData) bool {
 	logger := log.FromContext(ctx)
 
diff --git a/provider/docker/config_test.go b/provider/docker/config_test.go
index d730f29be..9d1602aaa 100644
--- a/provider/docker/config_test.go
+++ b/provider/docker/config_test.go
@@ -14,6 +14,304 @@ import (
 	"github.com/stretchr/testify/require"
 )
 
+func TestDefaultRule(t *testing.T) {
+	testCases := []struct {
+		desc        string
+		containers  []dockerData
+		defaultRule string
+		expected    *config.Configuration
+	}{
+		{
+			desc: "default rule with no variable",
+			containers: []dockerData{
+				{
+					ServiceName: "Test",
+					Name:        "Test",
+					Labels:      map[string]string{},
+					NetworkSettings: networkSettings{
+						Ports: nat.PortMap{
+							nat.Port("80/tcp"): []nat.PortBinding{},
+						},
+						Networks: map[string]*networkData{
+							"bridge": {
+								Name: "bridge",
+								Addr: "127.0.0.1",
+							},
+						},
+					},
+				},
+			},
+			defaultRule: "Host:foo.bar",
+			expected: &config.Configuration{
+				Routers: map[string]*config.Router{
+					"Test": {
+						Service: "Test",
+						Rule:    "Host:foo.bar",
+					},
+				},
+				Middlewares: map[string]*config.Middleware{},
+				Services: map[string]*config.Service{
+					"Test": {
+						LoadBalancer: &config.LoadBalancerService{
+							Servers: []config.Server{
+								{
+									URL:    "http://127.0.0.1:80",
+									Weight: 1,
+								},
+							},
+							Method:         "wrr",
+							PassHostHeader: true,
+						},
+					},
+				},
+			},
+		},
+		{
+			desc: "default rule with service name",
+			containers: []dockerData{
+				{
+					ServiceName: "Test",
+					Name:        "Test",
+					Labels:      map[string]string{},
+					NetworkSettings: networkSettings{
+						Ports: nat.PortMap{
+							nat.Port("80/tcp"): []nat.PortBinding{},
+						},
+						Networks: map[string]*networkData{
+							"bridge": {
+								Name: "bridge",
+								Addr: "127.0.0.1",
+							},
+						},
+					},
+				},
+			},
+			defaultRule: "Host:{{ .Name }}.foo.bar",
+			expected: &config.Configuration{
+				Routers: map[string]*config.Router{
+					"Test": {
+						Service: "Test",
+						Rule:    "Host:Test.foo.bar",
+					},
+				},
+				Middlewares: map[string]*config.Middleware{},
+				Services: map[string]*config.Service{
+					"Test": {
+						LoadBalancer: &config.LoadBalancerService{
+							Servers: []config.Server{
+								{
+									URL:    "http://127.0.0.1:80",
+									Weight: 1,
+								},
+							},
+							Method:         "wrr",
+							PassHostHeader: true,
+						},
+					},
+				},
+			},
+		},
+		{
+			desc: "default rule with label",
+			containers: []dockerData{
+				{
+					ServiceName: "Test",
+					Name:        "Test",
+					Labels: map[string]string{
+						"traefik.domain": "foo.bar",
+					},
+					NetworkSettings: networkSettings{
+						Ports: nat.PortMap{
+							nat.Port("80/tcp"): []nat.PortBinding{},
+						},
+						Networks: map[string]*networkData{
+							"bridge": {
+								Name: "bridge",
+								Addr: "127.0.0.1",
+							},
+						},
+					},
+				},
+			},
+			defaultRule: `Host:{{ .Name }}.{{ index .Labels "traefik.domain" }}`,
+			expected: &config.Configuration{
+				Routers: map[string]*config.Router{
+					"Test": {
+						Service: "Test",
+						Rule:    "Host:Test.foo.bar",
+					},
+				},
+				Middlewares: map[string]*config.Middleware{},
+				Services: map[string]*config.Service{
+					"Test": {
+						LoadBalancer: &config.LoadBalancerService{
+							Servers: []config.Server{
+								{
+									URL:    "http://127.0.0.1:80",
+									Weight: 1,
+								},
+							},
+							Method:         "wrr",
+							PassHostHeader: true,
+						},
+					},
+				},
+			},
+		},
+		{
+			desc: "invalid rule",
+			containers: []dockerData{
+				{
+					ServiceName: "Test",
+					Name:        "Test",
+					Labels:      map[string]string{},
+					NetworkSettings: networkSettings{
+						Ports: nat.PortMap{
+							nat.Port("80/tcp"): []nat.PortBinding{},
+						},
+						Networks: map[string]*networkData{
+							"bridge": {
+								Name: "bridge",
+								Addr: "127.0.0.1",
+							},
+						},
+					},
+				},
+			},
+			defaultRule: `Host:{{ .Toto }}`,
+			expected: &config.Configuration{
+				Routers:     map[string]*config.Router{},
+				Middlewares: map[string]*config.Middleware{},
+				Services: map[string]*config.Service{
+					"Test": {
+						LoadBalancer: &config.LoadBalancerService{
+							Servers: []config.Server{
+								{
+									URL:    "http://127.0.0.1:80",
+									Weight: 1,
+								},
+							},
+							Method:         "wrr",
+							PassHostHeader: true,
+						},
+					},
+				},
+			},
+		},
+		{
+			desc: "undefined rule",
+			containers: []dockerData{
+				{
+					ServiceName: "Test",
+					Name:        "Test",
+					Labels:      map[string]string{},
+					NetworkSettings: networkSettings{
+						Ports: nat.PortMap{
+							nat.Port("80/tcp"): []nat.PortBinding{},
+						},
+						Networks: map[string]*networkData{
+							"bridge": {
+								Name: "bridge",
+								Addr: "127.0.0.1",
+							},
+						},
+					},
+				},
+			},
+			defaultRule: ``,
+			expected: &config.Configuration{
+				Routers:     map[string]*config.Router{},
+				Middlewares: map[string]*config.Middleware{},
+				Services: map[string]*config.Service{
+					"Test": {
+						LoadBalancer: &config.LoadBalancerService{
+							Servers: []config.Server{
+								{
+									URL:    "http://127.0.0.1:80",
+									Weight: 1,
+								},
+							},
+							Method:         "wrr",
+							PassHostHeader: true,
+						},
+					},
+				},
+			},
+		},
+		{
+			desc: "default template rule",
+			containers: []dockerData{
+				{
+					ServiceName: "Test",
+					Name:        "Test",
+					Labels:      map[string]string{},
+					NetworkSettings: networkSettings{
+						Ports: nat.PortMap{
+							nat.Port("80/tcp"): []nat.PortBinding{},
+						},
+						Networks: map[string]*networkData{
+							"bridge": {
+								Name: "bridge",
+								Addr: "127.0.0.1",
+							},
+						},
+					},
+				},
+			},
+			defaultRule: DefaultTemplateRule,
+			expected: &config.Configuration{
+				Routers: map[string]*config.Router{
+					"Test": {
+						Service: "Test",
+						Rule:    "Host:Test",
+					},
+				},
+				Middlewares: map[string]*config.Middleware{},
+				Services: map[string]*config.Service{
+					"Test": {
+						LoadBalancer: &config.LoadBalancerService{
+							Servers: []config.Server{
+								{
+									URL:    "http://127.0.0.1:80",
+									Weight: 1,
+								},
+							},
+							Method:         "wrr",
+							PassHostHeader: true,
+						},
+					},
+				},
+			},
+		},
+	}
+
+	for _, test := range testCases {
+		test := test
+
+		t.Run(test.desc, func(t *testing.T) {
+			t.Parallel()
+
+			p := Provider{
+				ExposedByDefault: true,
+				DefaultRule:      test.defaultRule,
+			}
+
+			err := p.Init()
+			require.NoError(t, err)
+
+			for i := 0; i < len(test.containers); i++ {
+				var err error
+				test.containers[i].ExtraConf, err = p.getConfiguration(test.containers[i])
+				require.NoError(t, err)
+			}
+
+			configuration := p.buildConfiguration(context.Background(), test.containers)
+
+			assert.Equal(t, test.expected, configuration)
+		})
+	}
+}
+
 func Test_buildConfiguration(t *testing.T) {
 	testCases := []struct {
 		desc        string
@@ -1571,52 +1869,6 @@ func Test_buildConfiguration(t *testing.T) {
 				},
 			},
 		},
-		{
-			desc: "one container with domain label",
-			containers: []dockerData{
-				{
-					ServiceName: "Test",
-					Name:        "Test",
-					Labels: map[string]string{
-						"traefik.domain": "traefik.io",
-					},
-					NetworkSettings: networkSettings{
-						Ports: nat.PortMap{
-							nat.Port("80/tcp"): []nat.PortBinding{},
-						},
-						Networks: map[string]*networkData{
-							"bridge": {
-								Name: "bridge",
-								Addr: "127.0.0.1",
-							},
-						},
-					},
-				},
-			},
-			expected: &config.Configuration{
-				Routers: map[string]*config.Router{
-					"Test": {
-						Service: "Test",
-						Rule:    "Host:Test.traefik.io",
-					},
-				},
-				Middlewares: map[string]*config.Middleware{},
-				Services: map[string]*config.Service{
-					"Test": {
-						LoadBalancer: &config.LoadBalancerService{
-							Servers: []config.Server{
-								{
-									URL:    "http://127.0.0.1:80",
-									Weight: 1,
-								},
-							},
-							Method:         "wrr",
-							PassHostHeader: true,
-						},
-					},
-				},
-			},
-		},
 		{
 			desc: "Middlewares used in router",
 			containers: []dockerData{
@@ -1683,11 +1935,14 @@ func Test_buildConfiguration(t *testing.T) {
 			t.Parallel()
 
 			p := Provider{
-				Domain:           "traefik.wtf",
 				ExposedByDefault: true,
+				DefaultRule:      "Host:{{ normalize .Name }}.traefik.wtf",
 			}
 			p.Constraints = test.constraints
 
+			err := p.Init()
+			require.NoError(t, err)
+
 			for i := 0; i < len(test.containers); i++ {
 				var err error
 				test.containers[i].ExtraConf, err = p.getConfiguration(test.containers[i])
diff --git a/provider/docker/docker.go b/provider/docker/docker.go
index 164f2f22c..f3a2dc204 100644
--- a/provider/docker/docker.go
+++ b/provider/docker/docker.go
@@ -2,11 +2,13 @@ package docker
 
 import (
 	"context"
+	"fmt"
 	"io"
 	"net"
 	"net/http"
 	"strconv"
 	"strings"
+	"text/template"
 	"time"
 
 	"github.com/cenk/backoff"
@@ -29,8 +31,10 @@ import (
 )
 
 const (
-	// SwarmAPIVersion is a constant holding the version of the Provider API traefik will use
+	// SwarmAPIVersion is a constant holding the version of the Provider API traefik will use.
 	SwarmAPIVersion = "1.24"
+	// DefaultTemplateRule The default template for the default rule.
+	DefaultTemplateRule = "Host:{{ normalize .Name }}"
 )
 
 var _ provider.Provider = (*Provider)(nil)
@@ -39,21 +43,28 @@ var _ provider.Provider = (*Provider)(nil)
 type Provider struct {
 	provider.BaseProvider   `mapstructure:",squash" export:"true"`
 	Endpoint                string           `description:"Docker server endpoint. Can be a tcp or a unix socket endpoint"`
-	Domain                  string           `description:"Default domain used"`
+	DefaultRule             string           `description:"Default rule"`
 	TLS                     *types.ClientTLS `description:"Enable Docker TLS support" export:"true"`
 	ExposedByDefault        bool             `description:"Expose containers by default" export:"true"`
 	UseBindPortIP           bool             `description:"Use the ip address from the bound port, rather than from the inner network" export:"true"`
 	SwarmMode               bool             `description:"Use Docker on Swarm Mode" export:"true"`
 	Network                 string           `description:"Default Docker network used" export:"true"`
 	SwarmModeRefreshSeconds int              `description:"Polling interval for swarm mode (in seconds)" export:"true"`
+	defaultRuleTpl          *template.Template
 }
 
-// Init the provider
+// Init the provider.
 func (p *Provider) Init() error {
+	defaultRuleTpl, err := provider.MakeDefaultRuleTemplate(p.DefaultRule, nil)
+	if err != nil {
+		return fmt.Errorf("error while parsing default rule: %v", err)
+	}
+
+	p.defaultRuleTpl = defaultRuleTpl
 	return p.BaseProvider.Init()
 }
 
-// dockerData holds the need data to the Provider p
+// dockerData holds the need data to the provider.
 type dockerData struct {
 	ID              string
 	ServiceName     string
@@ -65,14 +76,14 @@ type dockerData struct {
 	ExtraConf       configuration
 }
 
-// NetworkSettings holds the networks data to the Provider p
+// NetworkSettings holds the networks data to the provider.
 type networkSettings struct {
 	NetworkMode dockercontainertypes.NetworkMode
 	Ports       nat.PortMap
 	Networks    map[string]*networkData
 }
 
-// Network holds the network data to the Provider p
+// Network holds the network data to the provider.
 type networkData struct {
 	Name     string
 	Addr     string
@@ -121,8 +132,7 @@ func (p *Provider) createClient() (client.APIClient, error) {
 	return client.NewClient(p.Endpoint, apiVersion, httpClient, httpHeaders)
 }
 
-// Provide allows the docker provider to provide configurations to traefik
-// using the given configuration channel.
+// Provide allows the docker provider to provide configurations to traefik using the given configuration channel.
 func (p *Provider) Provide(configurationChan chan<- config.Message, pool *safe.Pool) error {
 	pool.GoCtx(func(routineCtx context.Context) {
 		ctxLog := log.With(routineCtx, log.Str(log.ProviderName, "docker"))
diff --git a/provider/docker/label.go b/provider/docker/label.go
index b36925125..b0e898702 100644
--- a/provider/docker/label.go
+++ b/provider/docker/label.go
@@ -15,7 +15,6 @@ const (
 type configuration struct {
 	Enable bool
 	Tags   []string
-	Domain string
 	Docker specificConfiguration
 }
 
@@ -27,13 +26,12 @@ type specificConfiguration struct {
 func (p *Provider) getConfiguration(container dockerData) (configuration, error) {
 	conf := configuration{
 		Enable: p.ExposedByDefault,
-		Domain: p.Domain,
 		Docker: specificConfiguration{
 			Network: p.Network,
 		},
 	}
 
-	err := label.Decode(container.Labels, &conf, "traefik.docker.", "traefik.domain", "traefik.enable", "traefik.tags")
+	err := label.Decode(container.Labels, &conf, "traefik.docker.", "traefik.enable", "traefik.tags")
 	if err != nil {
 		return configuration{}, err
 	}
diff --git a/server/router/rules.go b/server/router/rules.go
index fdda85103..9cd127276 100644
--- a/server/router/rules.go
+++ b/server/router/rules.go
@@ -17,6 +17,10 @@ func addRoute(ctx context.Context, router *mux.Router, rule string, priority int
 		return err
 	}
 
+	if len(matchers) == 0 {
+		return fmt.Errorf("invalid rule: %s", rule)
+	}
+
 	if priority == 0 {
 		priority = len(rule)
 	}
diff --git a/server/router/rules_test.go b/server/router/rules_test.go
index 49541d53a..0ce9df220 100644
--- a/server/router/rules_test.go
+++ b/server/router/rules_test.go
@@ -15,16 +15,20 @@ import (
 
 func Test_addRoute(t *testing.T) {
 	testCases := []struct {
-		desc     string
-		rule     string
-		headers  map[string]string
-		expected map[string]int
+		desc          string
+		rule          string
+		headers       map[string]string
+		expected      map[string]int
+		expectedError bool
 	}{
 		{
-			desc: "no rule",
-			expected: map[string]int{
-				"http://localhost/foo": http.StatusOK,
-			},
+			desc:          "no rule",
+			expectedError: true,
+		},
+		{
+			desc:          "Rule with no matcher",
+			rule:          "rulewithnotmatcher",
+			expectedError: true,
 		},
 		{
 			desc: "PathPrefix",
@@ -217,24 +221,27 @@ func Test_addRoute(t *testing.T) {
 			router.SkipClean(true)
 
 			err := addRoute(context.Background(), router, test.rule, 0, handler)
-			require.NoError(t, err)
+			if test.expectedError {
+				require.Error(t, err)
+			} else {
+				require.NoError(t, err)
 
-			// RequestDecorator is necessary for the host rule
-			reqHost := requestdecorator.New(nil)
+				// RequestDecorator is necessary for the host rule
+				reqHost := requestdecorator.New(nil)
 
-			results := make(map[string]int)
-			for calledURL := range test.expected {
-				w := httptest.NewRecorder()
+				results := make(map[string]int)
+				for calledURL := range test.expected {
+					w := httptest.NewRecorder()
 
-				req := testhelpers.MustNewRequest(http.MethodGet, calledURL, nil)
-				for key, value := range test.headers {
-					req.Header.Set(key, value)
+					req := testhelpers.MustNewRequest(http.MethodGet, calledURL, nil)
+					for key, value := range test.headers {
+						req.Header.Set(key, value)
+					}
+					reqHost.ServeHTTP(w, req, router.ServeHTTP)
+					results[calledURL] = w.Code
 				}
-				reqHost.ServeHTTP(w, req, router.ServeHTTP)
-				results[calledURL] = w.Code
+				assert.Equal(t, test.expected, results)
 			}
-			assert.Equal(t, test.expected, results)
-
 		})
 	}
 }