diff --git a/docs/faq.md b/docs/faq.md
index 6bd1b340..7ade43b7 100644
--- a/docs/faq.md
+++ b/docs/faq.md
@@ -228,3 +228,7 @@ To unload the model and free up memory use:
 ```shell
 curl http://localhost:11434/api/generate -d '{"model": "llama2", "keep_alive": 0}'
 ```
+
+Alternatively, you can change the amount of time all models are loaded into memory by setting the `OLLAMA_KEEP_ALIVE` environment variable when starting the Ollama server. The `OLLAMA_KEEP_ALIVE` variable uses the same parameter types as the `keep_alive` parameter types mentioned above. Refer to section explaining [how to configure the Ollama server](#how-do-i-configure-ollama-server) to correctly set the environment variable.
+
+If you wish to override the `OLLAMA_KEEP_ALIVE` setting, use the `keep_alive` API parameter with the `/api/generate` or `/api/chat` API endpoints.